1. What are the most important factors for success in the retail industry? 2. What factors are each of the companies rewarding in their Executive Compensation Plans? How well are they aligned with the industry success factors? 3. How well do are the compensation plans working in each company? for example if "company Growth" is a big part of the compensation plan, is the company growing? 4. Imagine that you have been hired by Public's to advise them on their compensation plan-- What advice would you give them. Justify. Discussion of these questions with others help you clarify and improve your ideas.