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1. What factors make management’s task of setting an advertising budget difficult? 2. Why is it important that the advertising media and creative departments work closely together? 3. Why is public relations sometimes referred to as a Marketing Stepchild? What can be done to correct this problem? 4. How might Campbell’s Soup Company go about evaluating the effectiveness of an advertising campaign for a new “heat-and-drink” soup product.

1. What factors make management's task of setting an advertising budget difficult?
2. Why is it important that the advertising media and creative departments work closely together?
3. Why is public relations sometimes referred to as a Marketing Stepchild? What can be done to correct this problem?
4. How might Campbell's Soup Company go about evaluating the effectiveness of an advertising campaign for a new "heat-and-drink" soup product.

Interested in a PLAGIARISM-FREE paper based on these particular instructions?...with 100% confidentiality?

Order Now