Assignment 1: Discussion—Social Media
Companies around the globe are using social media to connect with their customers.
Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:
For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising. Provide specific examples of products that lend themselves more to social networks than to search engine advertising. Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands. Write your initial response in 300–500 words. _________________________________________________________________________________________________________________________
Assignment 1: Discussion—Implementing a Marketing Database
Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.
Consider the following scenario:
Sara is the marketing manager of a small human resource (HR) consultancy firm. She wants to address improving customer relations and understanding and managing consumer behavior.
She would like to implement a process of using a database to assist her company in its marketing efforts. She is also concerned about online privacy versus off-line privacy.
Now, respond to the following:
How would you address Sara’s concern about the level of privacy in an online versus off-line database? What are ways in which she might be able to use the database for better understanding consumer behavior and building customer relationships? Provide at least five such ways in 300–500 words
Assignment 1: Discussion—Marketing Plans and Customer Satisfaction
Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.
Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:
Discuss implementation activities that positively impacted customer satisfaction. Describe three advantages and three disadvantages of standardizing the marketing mix worldwide. in 300–500 words