Cloud Services Enterprise Software Apps Many companies make use of enterprise software apps to manage customer relationship management (CRM) and Enterprise Resource Planning (ERP). The rise of cloud computing in the enterprise has resulted in these and other enterprise software apps being hosted and managed on the cloud, rather than being purchased and installed in house. Software as a service (SaaS), a service of cloud computing, provides the delivery of software applications that are stored and deployed from servers on the Internet. Enterprise software applications are popular SaaS offerings because IT departments do not need to install the software or manage the servers on which they run; instead, they can concentrate on configuring and specifying the services that these apps provide. Their “pay as you go” model, where customers are charged only for the capabilities they use, make SaaS apps attractive from a financial perspective. Users always interact with the most up-to-date version, and because the apps are accessed in a browser, it is easy to maintain the app across large organizations. Research This: (1) Read about Salesforce, a pioneer in cloud-based CRM applications. What services does Salesforce provide? Find a case study about Salesforce, and describe how Salesforce’s cloud solutions met one of its customer’s needs. (2) Read about enterprise SaaS offerings to manage business operations and customer relations. Select or compare cloud services from companies such as SAP, Microsoft, and Oracle, and prepare a summary of their offerings. What are advantages and disadvantages to companies running these apps on the cloud?