Components of a Marketing Plan Part 2: Price, Promotion, Environment, and the Concept to Commercialization Process
Purpose of Assignment
The purpose of this assignment is to continue to have students place themselves in the role of a marketing research and planning team leader while completing the last half of the team’s project that was started in Week 3. Students will be researching and making decisions on price setting, promotion strategies, environmental forces/scanning, and steps to bringing their company’s product from concept to commercialization.
Reference: Kerin, Roger A. & Hartley, Steven W. (2017). Marketing (13th ed.). New York, New York: McGraw-Hill.
Resources: Marketing: Ch. 1: pg. 4-10; Ch. 3: pg. 72-92; Ch. 8: pg. 210-223; Ch. 10: pg. 274-281; Ch. 13: pg. 350-352; Chapter 17: pg. 472-475; Ch. 18: pg. 519-526; Ch. 19: pg. 556-558
Scenario: Using the same organization and product/service you used in the Week 3 learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company’s new and unique product/service.
Develop a analysis paper addressing the following:
- Use the following method below and explain why it should be used by your company. Explain the reasoning why it aligns best with your target segment and product:—-at least 200 Words
- Traditional Digital marketing
Cite peer-reviewed sources. At least one source should be from the course materials and at least one source from the University Library.
Format your paper consistent with APA guidelines.