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From the case study, examine ZipCar’s marketing strategy in terms of product, distribution, promotion, and pricing. Recommend at least two (2) actions that ZipCar could take in order to leverage its strategies to expand its target market. Provide a rationale for your response.

  • From the case study, examine ZipCar’s marketing strategy in terms of product, distribution, promotion, and pricing. Recommend at least two (2) actions that ZipCar could take in order to leverage its strategies to expand its target market. Provide a rationale for your response.

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