Pansy Ellen Essman is a 48-year-old grandmother who is chairperson of a company that does $5 million in sales each year. Her company, Pansy Inc., based in Atlanta, Georgia, grew idea that Essman had as she was ba go have if it drops grandmother who s $5 million in Ellen Products, out of a product thing her squeal-bathroom tub. low that would the caretaker's itial product, the ) include nursery ',and hook-on anaged her prod-cerned that other een ignored or V, bquir [mug grciriuuougiller III the I Her idea was to produce a sponge pi cradle a child in the tub, thus freeing hands to clean the baby. From this in company expanded its product line tc lamps, baby food organizers, stroller! baby seats. Essman has seemingly r uct mix risk well. However, she is cor sources of business risk may have bi slighted.
Question 1. What types of business Essman might have overlooked?
Question 2 Would a risk-retention in risk do you think pecific. surance program be a good possibility for this company? Why or why not?
Question 3 What kinds of insurance this type of company carry?