Potential customers frequently visit your production facility before making purchase decisions. You and the people who report to you in the sales department have received extensive training in etiquette issues because you deal with high-profile clients. However, the rest of the workforce has not received such training, and you worry that someone might inadvertently say or do something that would offend one of these potential customers. In a two-paragraph email, explain to the general manager why you think anyone who might come in contact with customers should receive basic etiquette training
Building Your Team Skills
With a team of fellow students, perform a SWOT analysis for your college or university, from the perspective of recruiting new students. Identify as many significant strengths and weaknesses as you can think of, being as objective as possible. Next, identify any important opportunities and threats you can find, such as demographic shifts or changes in government funding. Summarize your findings in a chart modeled after Exhibit 7.3. Finally, evaluate your college’s website and other promotional materials, if available, according to how well they present the school’s strengths to prospective students.
Developing Your Research Skills
Find two articles in business journals or newspapers (print or online editions) that profile two senior managers who lead a business organization.
Identifying a firm’s strengths, weaknesses, opportunities, and threats is a common strategic planning technique. Here are some examples of the factors a company might identify during a SWOT analysis.
1. What experience, skills, and business background do the two leaders have? Do you see any striking similarities or differences in their backgrounds?
2. What kinds of business challenges have these two leaders faced? What actions did they take to deal with those challenges? Did they establish any long-term goals or objectives for their company? Did the articles mention a new change initiative?
3. Describe the leadership strengths of these two people as they are presented in the articles you selected. Is either leader known as a team builder? Long-term strategist? Shrewd negotiator? What are each leader’s greatest areas of strength?