Describe synergy analysis and Porter’s generic business strategies as marketing planning techniques.
Many business organizations today have multiple products and face many markets. Planning the organization’s marketing efforts in order to obtain increased sales and profits can be a challenge. Synergy analysis and Michael Porter’s generic business strategies are two techniques that can be used to facilitate the planning process.
- Write a 3-4 page paper explaining how synergy analysis and Michael Porter’s generic business strategies can be used to facilitate the marketing planning process. Ensure the following points are addressed.
- Synergy analysis
- Michael Porter’s generic business strategies
- Specific examples demonstrating the value of these approaches
- Appropriate depth and support are expected.
- Ensure that you use the Paper Writing rubric to guide your efforts and apply the required formatting style.