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Question #1: Competitive Advantage and Corporate-Level Strategy Hello Class! For this discussion you can choose which question you respond to. Feel free to respond to both, however only one is required. Please respond to ONE of the following questions: Question A Several companies use their brand as a competitive advantage. Given your knowledge of the global economy, which brands do you believe have the strongest likelihood of remaining a source of advantage in the twenty-first century? Why? What effects do you believe the Internet’s capabilities have on this brand, and what should the manager of teh brand do in light of them? Question B What is corporate-level strategy and why is it important? Then, choose a company and evaluate its corporate-level strategy. What are some specific risks associated with using a corporate level strategy, as the manager what would you do to mitigate them for your firm? Question #2: Case Analysis: Porsche Read the Porsche Case Study in the Case Study section of the text. Write a summary of the case study. In your summary be sure to include a discussion of Porsche’s competitors, competitive rivalry, competitive behavior, and competitive dynamics. Your summary should be a minimum of 2-3 double-spaced pages and must be in your own words. Use APA style. You must include 3-5 references. Only one reference may be from the internet (not Wikipedia).

Question #1:
Competitive Advantage and Corporate-Level Strategy

Hello Class! For this discussion you can choose which question you respond to.  Feel free to respond to both, however only one is required. Please respond to ONE of the following questions:
Question A

    Several companies use their brand as a competitive advantage.  Given your knowledge of the global economy, which brands do you believe have the strongest likelihood of remaining a source of advantage in the twenty-first century?  Why?  What effects do you believe the Internet's capabilities have on this brand, and what should the manager of teh brand do in light of them?   

Question B

    What is corporate-level strategy and why is it important?
    Then, choose a company and evaluate its corporate-level strategy.
    What are some specific risks associated with using a corporate level strategy, as the manager what would you do to mitigate them for your firm?    

      

Question #2:
Case Analysis: Porsche

    Read the Porsche Case Study in the Case Study section of the text.
    Write a summary of the case study.  In your summary be sure to include a discussion of Porsche's competitors, competitive rivalry, competitive behavior, and competitive dynamics. 

Your summary should be a minimum of 2-3 double-spaced pages and must be in your own words. Use APA style.  You must include 3-5 references.  Only one reference may be from the internet (not Wikipedia).

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