Question 3: What type of exploratory research would you suggest in the following situations?Describe in three or four sentences each:
a. A product manager suggests development of a non tobacco cigarette blended from wheat, cocoa, and citrus.
b. A research project has the purpose of evaluating potential names for a corporate spin-off.
c. A human resource manager must determine the most important benefits of an employee health plan.
An advertiser wishes to identify the symbolism associated with cigar smoking