Social Media Aspiring musicians have turned to online social networks to break into the music business and to promote their material. Musical artists are urged to develop accounts on YouTube, Facebook, OurStage, MP3.com, Ourwave, Twitter, Myspace, Last.fm, PureVolume, and other online social networks to interact and stay connected with their fans. They can post information about concerts and album releases and sell concert tickets. They also can add music that fans can listen to, download at no charge, or purchase. Some online social networks sponsor contests for bands to showcase their talents and vie for fans’ votes to play live at a local venue. Others are crowdfunding websites where bands can ask fans to pledge a specific amount of money to support the artists’ creative efforts. Research This: View at least two websites that allow listeners to recommend music and share playlists. What similarities and differences do these websites have? Locate one of your favorite artists on an online social network and describe the content displayed. For example, are concerts and new releases being promoted? Then, search for and then view at least two musician websites. What types of music are available? Which new artists and songs did you hear?