Social Media Companies review the conversations, comments, complaints, and feedback written on online social networks to obtain valuable information that ultimately enhances developing or improving products and services. In some cases, companies have asked consumers to view videos of product demonstrations, Tweet their immediate impressions, and suggest improvements. Small companies with limited marketing and advertising budgets, in particular, increasingly view social media as an inexpensive means of building relationships with and among customers. Social media users interact with others who have similar interests and exchange information about their experiences. In general, companies have found that customers are eager to provide feedback and recommend improvements. Research This: View at least two automotive websites and describe the social media that are featured. Choose one of the websites and review the content. What topics are being discussed? In which ways is the company encouraging participation, such as by sponsoring contests or providing opportunities for consumers to upload photos and videos? Can consumers create an account to share advice, rate and review vehicles, and discuss mechanical issues?